The watch brand De Rijke had a collaboration series with Miffy the Rabbit and what a success it has been.
I guess the collaboration was to create a unique and playful watch collection due to a shared love for the character and a desire to bring a sense of joy and optimism.
Both De Rijke & Co. and Miffy are of Dutch origins and the collab fosters a natural connection between the two.
De Rijke aimed to introduce a sense of fun and lightheartedness to his watch designs, and Miffy perfectly embodies this playful spirit.
The double moonphase showcases Miffy sitting on top of the crescent moon in a whimsical and engaging way.
What is also interesting is the rotating case design of this series. The case was originally designed so that the wearer could adjust the watch face to a more readable position while riding his/her motorcycle - and in the case of the founder of De Rijke (Laurens de Rijke), his trusty Vespa.
This green version is the latest of a series of Miffy collabs having started with the bright blue Version 1. I have the orange version as my first De Rijke x Miffy collab.
And then there was their release done with Revolution in support of breast cancer...
So, what's next? Well, the good folks at De Rijke have just unveiled their new (and last) version which is a case made from ceramic. If you have missed out previous versions of this playful and fun watch, the launch is set for 30th June 2025. Go for it!
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